When creating the concept of a restaurant and its business plan, it is normal to take into account the target audience or the buyer persona. Your restaurant may have a very specific type of customer. However, studying the different types of restaurant customers…
he restaurant industry is not for the faint of heart. While passion is the spark that inspires restaurateurs to pursue their dreams, profit margins determine whether or not those dreams are a sustainable business. Unfortunately, profit margins are dwindling across the restaurant…
When it comes to sustainability and doing something simply because it’s good for the earth, well, a lot of people are on board with that these days. But smart restaurant operators and chefs know that the benefits go far beyond…
For some, a cookbook is a marketing tool or an homage to their heritage, while for others it’s simply at the top of their bucket list. Like a good recipe, writing a successful cookbook is harder than it looks, and it…
When the topic is sustainability in the restaurant industry, first thoughts immediately turn to sourcing local food and using energy-efficient equipment. But in today’s environment, more and more owners and operators are looking for – and finding – a broad…
If you asked me the one area that I think a vast majority of people in our industry could improve upon, one that would deliver the greatest return on effort, it is learning how to have tough conversations with team…
The new buzzword of the last couple of years must be cybersecurity. But what exactly is cybersecurity, and do you really need it? The Federal Government Agency tasked with protecting against cyberattacks, the Cybersecurity and Infrastructure Security Agency, defines cybersecurity…
n an industry where profit margins can be slim, restaurants must find ways to reduce food costs without compromising on quality. By implementing strategic measures, restaurants can effectively manage their expenses and improve their bottom line. Tune Your Menu to…
Unfortunately, shootings occur on a daily basis in the United States at homes, places of work and yes, even restaurants. I remember back in 1991, when there was a mass shooting at a Luby’s Restaurant in Killeen, Texas, where 23 people…
The restaurant business is a fast-moving, dynamic business that has hundreds of moving parts, many that are predictable but just as many that are unexpected. Successfully leading in an industry with high uncertainty requires sound understanding of your current business…